Now isn't that interesting? Apple suddenly decided to remove all anti-piracy measures from the new version of iWork. It basically means that iWork ‘09 retail boxes no longer come with a serial number. You just have to install iWork ‘09 from the enclosed disc and you’re ready to go.
Now the interesting part is to discover why Apple did this. Here's some possible explanations:
- It doesn't work - In this era of online forums and piracy websites, what's the point of keeping up with a technique that doesn't work? Requiring a serial number to install iWork'09 is like requiring a post-it with your name on it to enter a Barack Obama's press conference. It's just not effective.
- Bundled with a Mac - why put a serial number if you're planning to include it with every Mac that is produced? Kind of like what happens with iLife, iWork should be included with every Mac if they're planning to at least get a byte at Microsoft Office's market.
- Because it's that good - Apple may think iWork is good enough for people to actually buy it. And this is just a bold (and arrogant) move to say something like that: "Our product is so good that people will feel like they want to pay for it". Hence, the no-privacy move.
- To focus on what matters - Instead of wasting time (and a lot of money) finding new ways for stopping software piracy, like Microsoft does (and with very little return), Apple will probably focus on making their product a lot better. And they really should. iWork is still the only Apple software I don't use because it's not a suitable alternative to Microsoft Office (yet). Well, except for Keynote that makes my presentations and classes look really cool :-)
- Just for fun - Because the guys at Cupertino enjoy seeing bloggers come up with a theory for every move and decision that comes from Apple HQ. Yes, myself included.